ABOUT

TAG WAS FOUNDED IN 2017 BY GABE SAPORTA AND MIKE CARDEN ON THE PREMISE THAT THE INDUSTRY WAS IN NEED OF LEADERS WITH FIRSTHAND ARTIST EXPERIENCE.

WITHIN A YEAR GABE & MIKE HIRED A SMALL TEAM, SET UP SHOP IN HOLLYWOOD, AND OPENED STUDIOS FOR TAG CLIENTS.

INITIALLY FOCUSED ON ARTIST MANAGEMENT, IN 2018 TAG BEGAN RELEASING INDEPENDENTLY, AND QUICKLY DISCOVERED THEY HAD A KNACK FOR MAKING RECORDS, AND HELPING ARTISTS BUILD WORLDS AROUND THEIR MUSIC.IN 2019 TAG'S FIRST RELEASE, TESSA VIOLET’S “CRUSH” EARNED OVER 100 MILLION STREAMS.

IN 2020 TAG INKED A GLOBAL DISTRIBUTION DEAL WITH THE ORCHARD TO FOCUS ON GROWING THE LABEL BUSINESS. IN 2023 TAG ANNOUNCED THE LAUNCH OF A JV WITH ATLANTIC RECORDS.

TAG REPRESENTS OVER A DOZEN ARTISTS AT VARIOUS STAGES OF THEIR CAREERS. OUR CLIENTS HAVE SCORED TOP 10 RADIO HITS, BEEN STREAMED OVER 100 MILLION TIMES, APPEARED ON LATE NIGHT TV, PERFORMED AT COACHELLA, TOURED ALL OVER THE WORLD, AND POUNDED PBR'S WITH EACH OTHER IN GABE'S BACKYARD.

TAG IS A LABEL THAT PROVIDES RECORDING, PRODUCTION, AND MARKETING SERVICES -- BUT MORE IMPORTANTLY, GUIDANCE AND STEWARDSHIP. WE BELIEVE CREATIVE EXPRESSION IS THE CORNERSTONE OF SELF REALIZATION, AND WE FEEL PRIVILEGED TO BE ON THAT JOURNEY WITH OUR ARTISTS.